Property investment · Bath
WJL Property is a Bath-based property investment consultancy that sources, buys, refurbishes, lets and sells investment property in Bath on investors' behalf — led by Will Long, with more than 20 years in the city's property market.
A UNESCO World Heritage city with tightly constrained supply, Bath combines resilient capital values with deep, year-round rental demand — from professionals and University of Bath students to the strong serviced-accommodation market driven by tourism.
Much of the city's housing stock is period property that rewards intelligent refurbishment — exactly our specialism.
We start with a free consultation on your goals, budget and appetite for risk. Then we find and appraise opportunities on and off market, running the numbers so only deals that stack up move forward.
We negotiate and secure the property, then our in-house design and build team refurbishes and repositions it to lift both yield and capital value. After that we let and manage it for you — including serviced accommodation — or sell and release your capital when the time is right.
Take the whole journey, or just the part you need. Will is your single point of contact throughout.
Most of our case studies are right here in Bath, from the Moorland Road serviced apartment to the Argyle Terrace conversion of one house into two flats. Whether you want a hands-off buy-to-let, a serviced-accommodation unit or a refurbishment project, we know the streets, the values and the demand at a level only two decades in the city can give you.
Track record
Serviced accommodation
Bath
A dilapidated studio bought, fully refurbished and repositioned as high-end serviced accommodation — turning tired stock into a strong-yielding income asset.
Conversion · 1 house into 2 flats
Bath
A two-bed end-of-terrace converted into two generous apartments — navigating planning, structural works and multiple stakeholders. Both units sold.
Multi-let conversion
Bath
A deteriorated apartment below the Royal Crescent rebuilt as self-contained, professional-grade rooms — let immediately with strong occupancy.
Figures shown are project-specific and reflect outcomes achieved at the time; past performance is not a guarantee of future returns.
FAQs
Use a hands-off investment consultancy such as WJL Property. We source and appraise the deal, buy and refurbish it with our in-house design and build team, then tenant and manage it — including serviced accommodation — so you get the returns without the day-to-day. Will Long is your single point of contact throughout.
Supply is tightly constrained — it is a UNESCO World Heritage city — while rental demand runs year-round from professionals, University of Bath students and a strong tourism-driven serviced-accommodation market. That combination supports both resilient capital values and reliable income.
Returns vary by project and past performance is not a guarantee of future results. In Bath, our Moorland Road serviced apartment reached a 19% gross yield and an 85% capital uplift, and The Pod at Albion Terrace, a multi-let conversion, achieved an 8.1% gross yield.
Mostly period stock, which is what much of the city is made of and what rewards intelligent refurbishment — our specialism. Most of our case studies are here, from the Moorland Road serviced apartment to the Argyle Terrace conversion of one house into two flats.
No. We handle sourcing, refurbishment and management on the ground, so you can be based anywhere. Will is your single point of contact throughout.
Tell us your goals and we'll show you how WJL can put your capital to work locally.