Property investment consultancy · Bath & the South West
WJL Property sources, refurbishes and manages property for investors who want strong returns — without the time, risk or hassle of doing it themselves.
Why WJL
Sourcing the right deal, running the numbers, managing a refurbishment, finding tenants, knowing when to sell — it's a full-time job, and an expensive one to get wrong.
WJL Property does it for you. With 20+ years in Bath & the South West and design, build and investment under one roof, we turn capital into property that performs — and stay your single point of contact the whole way through.
Meet Will
What we do
Four services that cover the whole investment journey — take all of it, or just the part you need.
We learn your goals, then find and appraise the right opportunities — on and off market — with full due diligence, so you buy well from day one.
Our in-house design and build expertise is the edge. We acquire, refurbish and reposition property to lift both yield and capital value.
Hands-off ownership. We tenant, manage and run your property — including serviced accommodation — so the investment performs without the day-to-day.
Releasing capital or restructuring a portfolio? We handle sale, disposal and exit strategy to secure the best result at the right time.
A six-module mentoring programme for first-time investors who want to learn to do it themselves — covering sourcing, goal planning and market strategy, guided personally by Will.
How it works
We start with your goals, budget and appetite for risk — and whether property is the right route for you at all.
We find and stress-test opportunities on and off market, running the numbers so only deals that stack up move forward.
We negotiate and secure the property on the right terms, managing the buying process end to end.
Our design and build team refurbishes and repositions the asset to maximise yield and capital value.
We let and manage the property for you — or sell and release your capital when the time is right.
Track record
Serviced accommodation
Bath
A dilapidated studio bought, fully refurbished and repositioned as high-end serviced accommodation — turning tired stock into a strong-yielding income asset.
Conversion · 1 house into 2 flats
Bath
A two-bed end-of-terrace converted into two generous apartments — navigating planning, structural works and multiple stakeholders. Both units sold.
Bungalow refurbishment
Bradford-on-Avon
An unwanted bungalow reworked top to bottom — vaulted ceilings, new layout, new kitchen and bathroom — and delivered to a clean profit in three months.
What clients say
Willum is everything most are not; reliable, personable, and trustworthy, and he always goes the extra mile.
Willum is a very well-liked, dedicated and respected entrepreneur — his specialist property advice was instrumental to our development.
Willum displays his deep and broad, up-to-date knowledge of the Bath housing market with charm and intelligence.
Highly professional. Will maintained strong communication throughout, providing us with relevant information in a timely manner.
I have nothing but positive praise from my experience of Will. He was recommended to me as someone who would give good, unbiased advice.
FAQs
WJL Property is a property investment consultancy in Bath. We source, refurbish, manage and sell investment property on behalf of investors — handling the whole process so you can earn returns from property without doing the legwork yourself.
We work with two kinds of investor: experienced landlords growing a portfolio, and people who want the returns property offers but lack the time, contacts or know-how to do it themselves. Will Long is your single point of contact throughout.
We focus on Bath and the wider South West of England — including Bristol, Bradford-on-Avon and the surrounding towns — a market we have worked in for more than 20 years.
There is no fixed minimum — it depends on your goals and strategy, which we map out together in a free initial consultation. Our projects have ranged from sub-£130k serviced-accommodation flats to developments worth over £500k.
Returns vary by project and market conditions, and past performance is not a guarantee of future results. As a guide, our completed case studies include gross yields up to 19% and capital uplift up to 85% on a single refurbishment. We model realistic figures for your budget before you commit.
An estate agent sells you a property and steps away. WJL combines investment consultancy with an in-house design and build team, so we source, appraise, buy, refurbish, let and — when the time is right — sell, adding value at every stage rather than just brokering a deal.
Yes. We offer hands-off asset and lettings management, including serviced accommodation, so your investment performs without you having to handle tenants or day-to-day issues.
Yes — asset liquidation and disposal is one of our core services. We plan the exit strategy, manage the sale, and can restructure a portfolio to release capital at the right time.
It is a six-module mentoring programme for first-time investors who want to learn to invest themselves, covering deal sourcing, goal planning and market strategy, guided personally by Will Long.
Book a free, no-obligation consultation with Will: call 07780 995 282 or email [email protected]. We will talk through your goals and whether property is the right route for you.
Book a free, no-obligation consultation with Will. We'll talk through your goals and whether property is the right route for you.
